Bollywood is certainly putting India on the global map. Mega stars like Shah Rukh Khan, Aamir Khan and Salmaa Khan are taking our movies to dizzying heights indeed. In a move to cater to international audiences, Yash Raj Films hasrecently partnered with BSkyB, where the most loved titles produced by Yash Raj Films (YRF)have been made available on the Sky Store for audiences in UK& Ireland. (ALSO READ: Salman Khan, Shah Rukh Khan and Aamir Khan: Best friends forever?)
From Darr to Kill Dil, about 30 films, have been made live on Sky Store (www.skystore.com) and users can watch these blockbusters digitally directly on demand, by the simple click of a button on their TV remote. The charge simply appears on the monthly bill, making for an easy transactional process. This distribution has been enabled by their partners, FilmKaravan. These movies are easily accessible now digitally via Sky, thus tapping into a hybrid platform accessible directly on TV. Making these blockbusters available through the Sky Store platform was a natural extension to our digital distribution efforts.
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The United Kingdom & Ireland have been one of the top 5 preferred territories worldwide for the banner with almost 1.5M Bollywood fans constantly seeking to watch blockbuster titles. While Shah Rukh Khan’s dominance in the market overseas is unquestionable with movies such as Veer-Zaara, Darr and Dilwalle Dulhania Le Jayenge. Even Aamir Khan and Salman Khan are also making their mighty presence felt overseas with their blockbusters -Dhoom: 3 and Ek Tha Tiger respectively.