A jewellery brand has roped in Shweta Bachchan Nanda as an influencer. Shweta will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been the brand’s global ambassador since 2012. The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values that the brand stands for.
Shweta Bachchan Nanda, who recently announced her upcoming book, is also known within close circles as a designer. On board Kalyan Jewellers, Shweta will be the face of many customer centric initiatives of the brand. Renowned for her sartorial elegance, Shweta will also bring her unique style sensibilities by curating signature collections for the brand. The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July.
Check out pictures from Amitabh Bachchan – Shweta Bachchan Nanda’s TVC
Earlier, Big B had shared an adorable picture with Shweta and captioned it, “I held her hand then… I hold it now…and shall ever do so…Shweta my firstborn.” While one picture was from her childhood, the other one saw the 102 Not Out star suited up while Shweta was in a beautiful saree. There was buzz that the two will soon be shooting for the jwellery brand and that this picture was also a glimpse into the new association.