Mumbai Oct 22:  Bollywood Actor John Abraham says money is secondary but doing quality work is important to him.  The 43-year-old actor-producer said that before signing any brand, he reads all clauses mentioned in the contract carefully to bring value to the product he is endorsing.  “I micro manage everything. I micro manage my entire life.

You get more eyeballs for a brand if you sign on a cricketer or actor to endorse a brand. But it’s the responsibility of an actor to sign a brand he believes in,” John told reporters here last evening at an event when asked about how careful he is while singing a brand.  “If I like certain things like motorcycle or fitness but it has to go with my personality. He (referring to himself) just doesn’t want to be model he wants to be a role model. ALSO READ: Rustom: After Rajinikanth and Salman Khan, John Abraham wishes Akshay Kumar all the best!

One does this (endorsing brand) either he wants to build his equity or make money. For me money is not important. Choosing a brand is more important.. money is a by product,” he said.  On the film front John is looking forward for “Force 2”, which releases on November 28.