After Indian Air Force decimated Jaish terror camps in PoK on Tuesday, February 26, Pakistan has announced a complete ban on Indian films. In his statement posted on Twitter, Pakistan’s Information and Broadcasting Minister, Fawad Chaudhry, said that along with a ban on the release of Indian films, Pakistan will also not let the ‘Made in India’ advertisements to feature anywhere in the country.

He wrote on Twitter, “Cinema Exhibitors Association has boycotted Indian content, no Indian movie will be released in Pakistan. Also have instructed PEMRA (Pakistan Electronic Media Regulatory Authority) to act against ‘Made in India’ advertisements” (sic)

Reportedly, 3 IAF jets bombed the biggest Jaish-e-Mohammed terror camp in Balakot in Pakistan’s Khyber Pakhtunwa province in the wee hours on Tuesday. The strike is being considered a retaliation to the Pulwama terror attack in which 40 CRPF troopers were killed on February 14, Thursday.

“In the light of the prevailing situation, and in solidarity with the government, the film exhibitors’ fraternity has volunteered to focus on local content till normalisation of the current situation in the region,” All Pakistan Exhibitors Association Chairman Zoraiz Lashari said in a statement.

“We believe art and films are universal language that transcend borders and bring people closer. We hope we can all play a positive role in reducing tensions, and supporting policies that bring peace and prosperity to the people of the entire region,” Lashari added.

In December last year, Chaudhry had assured help to Indian filmmaker Nandita Das in releasing her film Manto in Pakistan.

Earlier, Pakistan’s Supreme Court had placed a ban on Indian content being featured on local television channels. However, films continue to get screens and earn well at the Pakistan Box Office.

After the Pulwama attack, Indian film association strictly instructed the Indian filmmakers to not let Pakistani artists work in any Indian project. Following this, music company T-series unlisted songs sung by Pakistani music artists from their YouTube channels. Later, several filmmakers announced that they were not releasing their films in Pakistan including Total Dhamaal, Luka Chuppi, Arjun Patiala and Milan Talkies.