The Vishwa Hindu Parishad (VHP) has called for a ban on Aayush Sharma‘s debut vehicle Loveratri, produced by Salman Khan. According to VHP, the title of the film distorts the meaning of a Hindu festival. VHP’s working President, Alok Kumar said, ” We will not allow its exhibition in cinema halls in the country. We don’t want the sentiments of Hindus to be hurt.”

While talking to journalists, Kumar said, “The film is set against the backdrop of Navratri, a Hindu festival, and the name distorts its meaning.” Navratri is a nine-day festival that is celebrated across the country. The festival celebrates worship of nine avatars of Goddess Durga. The festival is predominantly celebrated in West Bengal and Gujarat.

Talking about Loveratri, this film backed by Salman Khan productions launches Aayush Sharma and Warina Hussain in Bollywood. Set against the backdrop of Gujrat, the romantic drama unfolds the love story of the leading couple over the span of Navratri. The makers of the film have shot the film across Gujarat as well as London. The film is directed by Abhiraj Minawala and is all set to hit theatres on October 5, 2018.