Media and entertainment firm Zee Entertainment Enterprises Ltd has announced the launch of ZEE5 in 190+countries globally. ZEE5 will offer viewers around the globe a completely integrated entertainment offering, with both On-Demand and Live TV across devices.

Outlining the global strategy, Amit Goenka, CEO – ZEE International and Z5 Global said, “As a global content company ZEE has always been at the forefront of bringing the best of Indian entertainment content to audiences around the world. With the launch of ZEE5 across 190+ markets, we have moved into the next phase of our growth story. Launching ZEE5 globally rather than in a staggered manner has been a conscious move in order to capitalise on the tremendous love and following the brand has amassed over the years overseas. This new chapter further strengthens us as a Media & Entertainment behemoth and reiterates our claim to the India story, bringing to our audiences around the globe an unrivalled content offering,using robust technology.”

ZEE5 offers the largest width and depth of multi-genre content. It provides news and entertainment in languages like English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi.

Speaking on the soft launch, Archana Anand, Chief Business Officer- ZEE5 Global said, “With over 1,00,000 hours of content across genres and languages, ZEE5 is the singular platform that Indians and South Asians have been waiting for. With the launch of ZEE5 globally, we intend to own the India peg completely and be the unequivocal go to destination for Indian content for South Asians and beyond, wherever they may be.”

ZEE5 has many unique features and the app can be downloaded from Google Play Store and immediately from the iOS App Store. It is also available at www.ZEE5.com. Other platforms in the pipeline include Amazon fire tv stick, Apple TV, connected TV apps etc.