The audience at the Australian Open were left bamboozled following a series of advertisements that played out as a prank on the fans, who believed the match was real. In a recent advert, Australian tennis star Nick Kyrgios was seen being attended by the medical staff. What made the act seem all the more authentic was the fact that he had actually been injured at the first set of the match.
It’s never good to see the trainer out, let’s hope everything is OK with Kyrgios,” the commentator said in typical fashion. Just then, the “medical staff” turned around towards the camera and said, “Tonight I’ll be eating hot and spicy buffalo wings with cheese sauce and waffle fries.” Following this, the doorbell is heard and the ‘Uber Eats’ package is delivered. Krygios acts stunned and says, “wait a minute, you’re not a physio”.
Watch the video here:
In another advert which was acted out in a similar fashion, Krygios plays like a tired person bouncing the ball while sweat rolls down his face. “Tonight I’ll be having garlic bread and a strawberry sundae,” he says, after which he is handed an Uber Eats package.
The advertisement clearly a unique one, and left the fans in confusion over if the match was an advert or real for it was acted out.
While some fans ad-savvy fans appreciated this unique method of promotion, others felt it hampered with the nature of the game.
We’ll wait and see if this creative and strong social media advert is followed in other sports as well to keep the fans engaged during half-time or rest sessions of the game.