BCCI is looking for a Whopping Rs 4500000000 sponsorship deal after Dream 11 backs out, says Reports, front runner is..

BCCI eyes a massive ₹450 crore sponsorship deal after Dream11’s exit, reports suggest. But who will emerge as the new frontrunner to grab this prestigious contract?

New Delhi: The Board of Control for Cricket in India (BCCI) is currently looking for a big sponsorship deal. According to reports, the board is preparing to make a deal of about Rs 450 crore for the period from 2025 to 2028. This step was taken when Dream11 ended its partnership with the board due to the Online Gaming Act 2025. This bill of the government gave a big blow to the online gaming companies and due to this, BCCI has to find a new sponsor.

Relationship with Dream11 broken

BCCI secretary Devajit Saikia confirmed that the board’s relationship with Dream11 has ended. He said that in the future, BCCI will not associate with any organization that is associated with online games involving financial transactions.

Concern increased before Asia Cup

The end of this agreement was no less than a shock for BCCI as well. The Rs 358 crore contract with Dream11 ended suddenly, and the board had to live without a main sponsor just before the Asia Cup. Despite this, the board has demanded Rs 458 crore for the new contract.

Target of earning per match

Under the new deal, the board has set a target to get Rs 3.5 crore from each bilateral match and Rs 1.5 crore from ICC and ACC events. This figure is more than Dream11 but slightly less than the deal given by Byju’s.

Looking for new sponsor before Women’s World Cup

BCCI is trying to get a new sponsor onboard before the Women’s World Cup to be held in India from September 30. Although this challenge will not be easy in such a short time, the board is confident that a big brand will show interest in joining it.

Story Highlights

1. BCCI preparing for a new deal of Rs 450 crore for 2025–2028.
2. Dream11 ended partnership after online gaming bill.
3. The board set a target of Rs 458 crore for the new contract.
4. Planning to earn Rs 3.5 crore per bilateral match and Rs 1.5 crore from ICC/ACC matches.