Committee of Administrators, which runs BCCI suspended both Hardik Pandya and KL Rahul on Friday, following their controversial remarks on women in a chat show. Now, it seems that coffee has cost him not only his reputation but also some of the ties with the brand. According to Times of India, leading shaving brand Gillette has broken down his ties with the all-rounder. In October, last year the company signed him to launch Gillette MACH 3 Start.

“Hardik Pandya’s recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action,” a Gillette India spokesperson told the media.

The 25-year-old is currently endorsing seven brands, including Gulf Oil, Star India, among others, and could suffer a further blow in the aftermath of the controversy. Whereas, KL Rahul endorses Royal Stag, Puma and his own streetwear brand Gully.

Earlier on Friday, BCCI informed their suspension through the mail, here’s what they wrote:

“You are aware that enquiry and proceedings against you for misconduct and indiscipline have been initiated under Rule 41 of the BCCI Constitution and the same are presently pending.”

“In terms of Rule 41(6) of the BCCI Constitution, you are hereby suspended with immediate effect from participating in any manner whatsoever in any match or function or event or activity that is authorized, organized, sanctioned, recognized or supported in any way by the BCCI, the ICC or any State Association, until final adjudication of the matter.”

Indian cricket is replete with sagas of player-related controversies but the ignominy faced by Hardik Pandya and KL Rahul — being sent back from an overseas tour — is only the second such instance in 82 years. Way back in 1936, the legendary Lala Amarnath was sent back from India’s tour of England by the erstwhile captain Maharaja of Vijianagaram or ‘Vizzy’ for alleged insubordination during a first-class game.