Sponsorship pertaining to kits and apparel has been a cause of concern for many an Indian athlete in the past. That will no longer be a cause for concern as the Indian Olympic Association (IOA) has joined hands with Chinese sports apparel manufacturing firm, Li Ning for the pinnacle of events in the world of sports. The deal is said to be in the range of 2.5-3 crore, making it the largest sponsorship deal that IOA has been involved with.Also Read - India to Field Hockey Teams at Birmingham Commonwealth Games

According to an Indian Express report, Li Ning were in the running for the 2012 London Olympics too but lost out to an Indian based firm in the last minute. It is reported that the firm, Dida, failed to generate any revenue from the kits. In the past, the players have also expressed their displeasure at the quality of clothing offered to them. Boxer Jai Bhagawan publicly came out and criticised the kits that the Indian contingent were given during the 2012 event. Also Read - We Are in Talks With IOC For 2036 Olympics, Motera Best Venue: IOA Chief Narinder Batra

The ‘Made in China’ label will be printed behind the jersey. Li Ning will also be providing training and match kits for over 150 athletes. The IOA has been guilty of paying little heed to athletes’ demand of being handed quality gear going into big tournaments. This time round, they have taken stock of the situation. The 2016 summer Olympics will be held in Brazil’s Rio de Janerio from August 5th to 21st. 75 Indian athletes have qualified so far for the event. Also Read - Rio 2016: Independent Report Confirms Boxing Bouts Manipulated