The Supreme Court of India issues a notice to the Board of Control for Cricket in India (BCCI) receiving Subramaniam Swamy’s plea on e-auction of media rights for Indian Premier League (IPL) 11. The apex court of the country on Friday sought a detailed response from the Indian cricket governing body on the e-auction of media rights for the IPL matches.
The auction of IPL media rights for next five years (2018-2013) is scheduled to take place on August and the winner of the auction will be announced on August 18. A three-member bench of the SC, headed by justice Dipak Misra, has given a two-week time to the BCCI to send a reply citing the reason why they didn’t rely on e-auction. For IPL media rights, BCCI has invited applications on newspapers instead of setting a platform for e-auction. Also read: Harmanpreet Kaur in no Hurry to Accept DSP Post in Punjab Police
On July 11, Bhartiya Janata Party (BJP) leader Subramanian Swamy filed a Public Interest Litigation (PIL) to the apex court seeking why BCCI didn’t rely on e-auction for IPL media rights for next five years.
Till 2017 IPL, Sony ESPN was the official broadcaster of the cash rich T20 tournament. However, their five-year deal with BCCI got over after the end of IPL 10. In 2008, the Singapore-based World Sports Group bagged the IPL television rights for a 10-year period with a USD 918 million bid. Also read: Australia Pay Dispute: David Warner Hits Back at Cricket Australia Over Pay Row
It simultaneously signed a deal with Multi Screen Media Pvt. Ltd. (MSM) that Sony would be the official broadcaster. The contract was recast before IPL 2009, with MSM agreeing to pay USD1.63 billion for nine years.
(With inputs from agency)