Global sportswear giant Adidas has created and delivered a customised solution for reigning Asian Games champion Swapna Burman, who had been battling pain by squeezing her six-toed feet into regular shoes. Adidas, staying true to its passion for providing the best products to athletes, took notice of Swapna and decided to go an extra mile to put an end to her struggle of finding the right shoes. Also Read - Indian Cricket Team Kit Sponsorship: Puma Buys Bid Document, Adidas Too Could Enter fray
The company took Swapna to their Athlete Services Lab in Herzogenaurach, Germany, for a detailed footwear analysis. Since the visit, the Adidas footwear specialists worked extensively on multiple prototypes and feedback from Swapna to arrive at a long-term solution for the six-toed athlete from Jaipalguri. Also Read - Adidas AlphaEdge 4D with 3D-printed midsole launched in India: Check out prices, features
“I am excited to finally have these pairs. I have started training in these and I know from here on I can focus entirely on improving my performances without worrying about pain. The journey from here should get easier. I would like to thank the Adidas team in India and at the Athlete Services Lab for helping me with this solution,” the heptathlete said in a statement. Also Read - Russia’s Football Authorities Snub Adidas Shirts With Upside-Down Flag
“I never dreamt that I would have such unique pairs customised to my feet. I shall continue to work hard and keep moving towards my goal of winning honours for the country.”
Swapna bagged the gold medal after finishing first at the heptathlon event. She added India’s 11th gold to the tally at 18th edition of Asian Games in Jakarta. In the event, Barman maintained her lead and consistency throughout the competition her tactics was immaculately executed in the last event which is the 800m.
The 21-year-old Barman showed determination and passion as she competed in excruciating pain in the high jump at yesterday’s event as well. The accolade did not come easy for Barman as she battled against the odds on her way to glory. Burman had to struggle for the longest time in her career to get custom-made shoes for her because she has twelve toes.
(With IANS Inputs)