
Ankit Kumar
Ankit Kumar is a digital journalist and editor with a strong focus on sports journalism, health reporting, and multimedia storytelling. He specializes in presenting news in a clear, engaging, and fact ... Read More
New Delhi: The 2015 “Mauka Mauka” campaign is still memorable for cricket fans. It was based on the historic rivalry between India and Pakistan in the 2015 Cricket World Cup. The ad featured a Pakistani cricket fan eagerly awaiting his team’s victory against India. Reflecting Pakistan’s defeats in ODI World Cups from 1992 to 2011, the fan always awaited the “chance” of victory.
Now, with the Indian women’s team playing Pakistan in Sri Lanka for the ICC Women’s ODI World Cup 2025, the “Mauka Mauka” character has resurfaced. This time, the campaign is not limited to cricket but is more serious in the context of national sentiment and recent events. In the video, a female player says, “How many TVs will you break now? I’ve just had a recent operation.”
This mauka guy is back again. After losing three Sundays in a row, Pakistan is back with another mauka this Sunday in Women’s World Cup. pic.twitter.com/d2xfHlyC1w
— R A T N I S H (@LoyalSachinFan) October 3, 2025
This “operation” actually reflects the recent situation between India and Pakistan. Following the Pulwama terrorist attack, India successfully destroyed a terrorist launch pad in Pakistan. In this context, the advertisement lightheartedly combined political and military achievements, making “Mauka Mauka” not just a symbol of cricket but a symbol of national spirit and strength.
“Mauka Mauka” has become not only an advertisement but also the unofficial anthem of India-Pakistan cricket matches. The popularity of this campaign was such that its lyrics and slogan became a household name for every cricket fan in India. Now, it has become not only a symbol of humor and sportsmanship but also a cultural icon of national achievements.
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