World Wrestling Entertainment (WWE) are making a considerable amount of effort to garner more depth in the Indian market and are also in a hunt for potential wrestlers for the company in the country. Earlier last year, WWE sent the likes of Braun Strowman and Matt Hardy to different cities across the country for promotional activities and to build a good talent hunt programme.
WWE’s Director of Talent Development Canyon Ceman recently revealed that the WWE are aiming to make their Indian talent pipeline to be the most robust of any of their international markets.
One of the major reasons for former WWE champion, Jinder Mahal’s surge in the company since 2017 has been because they want to get more traction and build a large audience base here. This has worked well as the viewership has increased in the country. India has had good wrestling-base in the states of Haryana and Punjab and the company are looking to make the most of the resources here by setting up a good scouting system.
This year, WWE will be holding the first-ever tryouts in the country during March and will handpick around 5-6 wrestlers, who will get the opportunity to train at the WWE Performance Center in Florida.
It is clear, the WWE are making all efforts to set up their market in India. Recently, WWE chairman Vince McMahon’s daughter Stephanie McMahon danced to a Bollywood song alongside the Singh brothers. Watch the video here:
Here, Stephenie McMahon is seen dancing on the song ‘Humko Tumse Pyaar Hai’ from the movie “Ishq”.
This is another example of how the WWE is also filtering their content to attract for viewers in the country where they already generate a large viewership and has the potential to grow to a great extent.