The fight between Airtel and Reliance has only intensified with the passage of time and both are hell bent on proving their services are better than the others. Be it Airtel 4G or Reliance Jio, Indians are interested in both and this fight between two of the biggest service providers in the country is only proving beneficial for customers. As each races ahead to outdo the other, customers end up getting crazy deals and offers which only make life easier for them. Before launch, Reliance had promised that Jio would launch with the cheapest 4G pack and would provide good speeds at really budget prices. They nearly lived up to their promise as Reliance Jio, on launch, was the cheapest 4G provider in the country though it’s speeds then (and now) left a lot to be desired. However, the launch of Jio did threaten Airtel and they quickly upped their game. And now with the festive season just around the corner and Airtel has launched a special offer for this festive season.
Since the launch of Reliance 4G, Airtel has gotten aggressive and is innovating in terms of schemes and offers on a regular basis. The latest offer Airtel has come up with is offering 4G internet up to 10 GB for just Rs 259! Ideally, the price of Rs 259 is just for 1GB of 3GB data but Airtel, as a part of the festive season and the sale is offering 9GB extra at the cost of 1. However, this offer is not valid for all or for existing Airtel employees. Only those purchasing a new 4G enabled smartphone can avail the offer. The 10 GB data validity will be for 28 days since the day of the recharge. The offer is valid on both, 3G and 4G networks. Also, the offer is not just a one-time offer and instead, Airtel has extended it for up to 3 recharges. The offer period extends for up to 90 days and in these 90 days, people can recharge their phones for 3 times using this offer. This means Airtel is offering a whopping 27 GB free for the price of 3GB. So in Rs 777, you can avail a total of 30Gb data! Through this new offer, Airtel is all set to challenge Reliance Jio and their “cheap” 4G network plans.
However, as this scheme is only for new smartphone buyers, the old Airtel phone owners might miss out on the offer. In order to avail the offer, the user needs to simply buy the Airtel 4G SIM card, activate it and do a recharge for Rs 259 which will give the user 1GB of data. Then, on downloading the MyAirtel app, they need to log in and avail their free data through the app. The free data will be valid for 28 days post the recharge. Also, this scheme was introduced only in Gujarat, Madhya Pradesh and Chhattishgarh initially, but now has been rolled out to all over India. As Airtel has 18 4G circles in the country, the 4G recharge will be valid only in these circles. However, the remaining circles where there is no 4G can also avail the offer albeit, it will be for their 3G recharge where with 1GB recharge, they get 9 GB free. Airtel was the first service provider to have launched 4G services in the country and since launch, has come up with multiple offerings. The latest offering is their My Airtel app, which provides all media content for download in one app and makes it easier to hunt and sort.
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It is interesting to see how Airtel is launching newer schemes and offers to challenge Reliance Jio. Just a couple of weeks back, Airtel also announced their new feature of free incoming calls while for international roaming. This means when customers are abroad, they need not pay any fees to receive calls from the home country. The roaming packs come with the validity of 1 day, 10 days (yet to be announced) and 30 days. Also, innovatively, instead of having to pay in advance and purchase the pack, users can simply activate the pack and it is only if and when they use it that they will be charged for that pack. The rates of the packs are different depending on the region you travel to and the prices by Airtel are in dollars so might have to do a bit of tricky conversion before using the offer. However, as there is a one-time fee, it does not really make the pack completely free but rather makes it more reasonable for the users.
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Coming back to the new 4G offer, as this offer is valid for just 3 months or 90 days, it will end in December. Which is also the time when Reliance Jio offers are expected to come to an end. It will be interesting to see how the giants take it forward and who wins the battle post December. Commenting on the newly launched offer, Mr. Ajai Puri, Director – Market Operations, Bharti Airtel, said, “We are proud to have pioneered 4G network for users in India. This invitational offer has been designed for our data savvy customers who can now experience high speed broadband on Airtel’s 4G network with their new devices.” While Reliance is winning when it comes to the pricing race, Airetel 4G is offering users better connectivity and speeds. The battle line is drawn. December shall give us the results.