Indian iPhone enthusiasts have a reason to be excited now, as Apple has finally decided to manufacture iPhones in India from April 2017. The ‘Made In India’ tagged iPhones would be assembled in Bangalore, Karnataka as directed by Prime Minister Narendra Modi led policies.
The ‘Make in India’ move by Apple Inc, would help the company grow and strengthen its position in Indian market. Manufacturing Apple products here in the country, would lead to low priced iPhones, as compared to the present iPhones assembled in other countries. India being the second largest market with around 300 million smartphone users, makes for the perfect lookout for the Cupertino giant to cater to mid-budget consumers. The effective price decrease with ‘Made in India’ iPhones would help the company target the middle class smartphone users, who plan to switch to iPhone from their budget phones, but the otherwise high priced iPhones doesn’t fit their budget.
“Apple’s representatives led by Ms. Priya Balasubramaniam, VP iPhone operations, Mr. Ali Khanafer (Head, Government Affairs), Mr.Dheeraj Chugh (Director, iphone operations) and Mr. Priyesh Povanna (Country Counsel) met with Ministers and officials of Government of Karnataka and had positive discussions about the initiatives in manufacturing and possible collaborations with state Government in other areas” said Priyank Kharge, Minister of State for Information Technology and Biotechnology and Tourism.
Besides iPhone fans, Apple’s manufacturing plant in Bangalore would put the state on the world map, where others would be interested in investing too. It would also create more employment opportunities and add to profit in the country.
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In year 2016, Apple reportedly shipped around 2.5 million units of iPhone and ranked 10th in the list, below its competitors Samsung, Xiaomi, Oppo and Lenovo. Xiaomi, a fresh company in India compared to Apple is already having a successful run in the country. The company has been able to provide Indian consumers budget smartphones with decent high-end specifications, courtesy its Indian manufacturing plants already in the place. With growing competition, Apple decided to take the step and engaged in negotiations with Indian authorities to put the plan in action.