Apple, since the launch of their iPhone 7 and iPhone 7 Plus has seen critics and fans pan the brand. There have been multiple reports that Apple is losing their stronghold and unless the brand comes up with some real strong innovations, they would soon be in a muddle. Multiple analysts hinted at Apple slipping down the ladder and their innovations being no longer sufficient. Each year, with the launch of the next generation of iPhone, the appointment builds and has been building. Plus Apple’s recent decisions as a brand to make critical changes, when it comes to connectivity options and expanding their “dongles” making it more of a dongle store have been mocked and critics have been severe in pointing out Apple’s shortcomings.Also Read - Apple's Smart Speakers HomePod Mini Goes On Sale, Available In New Color Options And Price | Checkout Video

However, despite the strong negative criticism from all quarters, Apple has managed to post record performance. Apple sales have been at an all time high and the sales have surpassed all expectations pushing Apple to the top of the game. While despite the Samsung Galaxy Note 7 disaster Samsung posted strong profits, Apple have overtaken Samsung finally and are now the no. 1 global brand when it comes to numbers. The demand for Apple’s recently launched iPhone models, iPhone 7 and iPhone 7s have been tremendous and the demand for the devices has in many regions has managed to outdo the supply with Apple having wait-list for the devices. Though the availability of phones online has lessened the queues outside stores but the excitement regarding the device has not ebbed. Also Read - Apple Halts Online Sales in Turkey After Currency Crash

Apple reported sales of $78.4 billion (roughly Rs. 5,30,498 crores) in the last quarter of 2016, which has definitely been a great increase in sales from $75.9 billion (roughly Rs. 5,13,565 crores) in quarter 4 in 2015. Once Apple made their earnings public, Apple shares have risen by 3 percent and their stocks are looking good. “We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way,” said Apple chief executive Tim Cook.”I have not yet done the numbers, but I think Apple had the best quarter in the history of humanity,” Asymco analyst Horace Dediu said in a comment fired off on Twitter. However, not only the iPhone, Apple has said it saw record sales across all their product categories. Samsung expected to launch Samsung Galaxy Tab S3 on 26th February at MWC 2017 Also Read - Apple Watch Series 8 Leak: Apple Watch Series 8 May Look Like This, Checkout Designs And Specs Here | Watch Video

iPhone, Mac, Apple Watch iPads and other Apple services have all seen a rise in sales. However, Apple has not been successful in all quarters. Though it has seen growth in many countries globally, China, which is one of Apple’ biggest markets still remains a tough challenge to crack and for 2017, Apple is investing more of its energies in the Asian region. Now that Apple plans to soon set up a manufacturing facility in India, their sales in the country, which have so far been encouraging but with the high pricing, a huge deterrent to Apple’s growth in the country. However, now on, Apple is also shifting their focus to software from hardware. “Our ecosystem is broadening to more and more of the areas where people spend their time: at the gym, on the go, in the home, and on the job,” Cook said.