New Delhi: Facebook on Monday launched the ‘Privacy and Data Use Business Hub’ to help companies understand the various ways through which user information on the platform could be protected. The hub was launched on ‘Data Privacy Day’ which falls on January 28. Also Read - Parliament Panel Questions Facebook India Policy Head Ankhi Das on Data Privacy of Its Users

This new initiative by Facebook carries information on a host of topics such as advertisements, privacy principles and guidelines on General Data Protection Regulation (GDPR). GDPR is a regulation in European Union law on data protection and privacy. It applies to all the individuals within the EU and European Economic Area. Also Read - With Dream of 'Rape-Free' India, Nagaland Citizens Begin Campaign to Offer Women Free Rides at Night

Facebook Chief Privacy Officer Erin Egan wrote in a blog post on Sunday, “We’re continuing to work throughout the year to improve the privacy controls we offer on Facebook and better communicate about how we protect people’s information.” Also Read - Trump Claims 'COVID-19 Less Lethal Than Flu'; Facebook, Twitter Swing to Action

Despite the data-breach scandals surrounding Facebook, the social-networking giant is taking steps to provide people with more transparency and control. Egan added, “In the coming months we will launch ‘Clear History’, a new control to let you see the information we get about your activity on other apps and websites and disconnect that information from your account.” Facebook will invite users to take up a privacy checkup as part of the Data Privacy Day celebrations. The reminder will appear for two weeks in the News Feed.

Meanwhile, Facebook has announced to take steps to shut down fake Groups and Pages, even if they were not found to be in violation of its Community Guidelines. In a post, Facebook said, “We hope this will give people the information they need to police bad behaviour from fellow Page managers, better understand our Community Standards, and, let us know if we’ve made an incorrect decision on content they posted.”

(With Agency inputs)