California: Facebook is likely to integrate its Messenger with two other messaging services such as Instagram and WhatsApp. The integration was confirmed by Facebook CEO Mark Zuckerberg during the company’s quarterly earnings call. Zuckerberg reportedly said that messages would be easily shared through the integration of the three services. For instance, a Facebook user can directly communicate with a user who only has a WhatsApp account.
According to the co-founder of Facebook, there are millions of users who have Facebook Messenger as their default SMS app and it would be practical to allow people to send messages between apps with strong encryption that runs across all services. Before you jump the gun, the intended integration is unlikely to come true anytime soon. Zuckerberg cautioned that the said measure will be made available in 2020 or beyond as there is a lot of planning which will go into it.
“Mark Zuckerberg, Facebook’s chief executive, plans to integrate the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger — asserting his control over the company’s sprawling divisions at a time when its business has been battered by scandal,” the Times said. However, the chat and photo-sharing services would continue to operate as stand-alone apps. The move could let the social networking giant tout higher user engagement to advertisers, thus, ramping up its advertising division at a time when growth has slowed down.
Meanwhile, WhatsApp reportedly has over 200 million users in India and almost one million people are “testing” its payments service. India is one of the largest bases for the Facebook-owned company that has over 1.5 billion users globally.
(With Agency inputs)