A lot of chaos has logged on to Facebook, the social media giant eversince Donald Trump was announced victor of the presidential elections of 2016 in the United States. Facebook Inc CEO, Mark Zuckerberg also had to face harsh criticism for failing to filter a lot of bogus news reports flooded on social media. Taking the matter into their hands, Facebook has finally spoken on the issue. Zuckerberg published a long post on his official Facebook page.
Clearing the air, Zuckerberg seemed to be very specific about few things that happened in and around Facebook. Zuckerberg came out clear stating that Facebook is not a publishing company but a technology company. They are not the ones who report a certain story or hoax. Understanding, that lately there has been lot of hoax and bogus news published by the social media user, Zuckerberg has assured that the company will be looking at the matter. Facebook will continue to take support from journalist and information analysts inorder to develop a system which can lean and check for facts. In a very decisive tone, the post by Zuckerberg also states that Facebook has not been ignorant towards misinformation. Rather the company has been working towards tackling the complexity of it for long.
“While the percentage of misinformation is relatively small, we have much more work ahead on our roadmap.” wrote Zuckerberg. Briefing on how the system has been working on the issue of misinformation till now he further adds, Normally we wouldn’t share specifics about our work in progress, but given the importance of these issues and the amount of interest in this topic, I want to outline some of the projects we already have underway:
– Stronger detection. The most important thing we can do is improve our ability to classify misinformation. This means better technical systems to detect what people will flag as false before they do it themselves.
– Easy reporting. Making it much easier for people to report stories as fake will help us catch more misinformation faster.
– Third party verification. There are many respected fact checking organizations and, while we have reached out to some, we plan to learn from many more.
– Warnings. We are exploring labeling stories that have been flagged as false by third parties or our community, and showing warnings when people read or share them.
– Related articles quality. We are raising the bar for stories that appear in related articles under links in News Feed.
– Disrupting fake news economics. A lot of misinformation is driven by financially motivated spam. We’re looking into disrupting the economics with ads policies like the one we announced earlier this week, and better ad farm detection.
– Listening. We will continue to work with journalists and others in the news industry to get their input, in particular, to better understand their fact checking systems and learn from them.
Explaining that the system is not that simple as it appears but very complicated both technically and philosophically, Zuckerberg also stated that web democracy cannot be jeopardized in the process of cleaning the system. “We need to be careful not to discourage sharing of opinions or to mistakenly restrict accurate content. We do not want to be arbiters of truth ourselves, but instead rely on our community and trusted third parties.” reads the post.
(ALSO READ: Facebook CEO Mark Zukerberg’s Pinterest account hacked by OurMine, second time in a year)