Yesterday, Facebook introduced the most requested feature of Group Video Chat successfully on its platform. Following that, the social media giant has now introduced another exciting feature “Live Audio” which will allow users to broadcast audio directly to the social network. The feature is similar to traditional radio or podcast seen on news feed.
“We know that sometimes publishers want to tell a story on Facebook with words and not video. Our new ‘Live Audio’ option makes it easy to go live with audio only when that’s the broadcaster’s preferred format,” said Shirley Ip, Product Specialist, and Bhavana Radhakrishnan, Software Engineer at Facebook in a blog post on Tuesday. Prior to introducing ‘Live Audio’ and ‘Group Video Chat’, Facebook announced of Live 360 videos last week, understanding that users on their platform look forward to newer ways of going live and connect with others.
Lately, Facebook has noticed that some Pages find creative alternatives to reach out to their audiences and broadcast live with audio only with Facebook Live API and adding a still image to complement their audio broadcast. “We also know that publishers sometimes go live from areas that lack strong network connectivity. Though we alert the broadcaster if their signal is low, Live Audio presents another option for connecting with audiences in real time from low-connectivity areas,” the post read.
Live Audio will function similar to live video on Facebook. Listeners can discover live audio content in News Feed, comment and leave reactions in real time during the broadcast. Intrestingly, Android users will be able to continue listening to a Live Audio broadcast while multi-tasking, switching apps or even when the phone is locked. On the other hand, iOS users will be able to continue listening while they are browse other parts of Facebook in the app.
Facebook will be partner with BBC World Service, LBC, Harper Collins, and authors Adam Grant and Brit Bennett to test ‘Live Audio’. “Early next year, we plan to make this new format more broadly available to publishers and people,” the blog post read.