Facebook’s recent changes to its desktop version will now allow users to broadcast from web browser also. The company has rolled out a feature allowing users to broadcast or go live via web browser. The feature is limited to Facebook Page admins and individual profile users will have to wait for some time. “A variety of broadcast types – like daily vlogs – benefit from an easy, stable camera setup, and bringing Live to laptops and desktops will make this style of broadcasting easier,” said Facebook in an official statement.
Facebook has also added a “Live Contributor” role in Pages, allowing admins to designate authorized individuals to go live on behalf of a Page. “This gives contributors the flexibility to stream great live content from a mobile device on behalf of a Page whenever it happens, while allowing the Page admin to maintain security and control over their Page,” Facebook explained. Facebook Live broadcast feature would available to Pages with 5000 or more followers only. The broadcast done from these specific pages would be analyzed by Facebook in coming days. Company would then roll out video metrics display aggregate information over seven, 30 and 60-day periods, including total minutes viewed, total number of views, and total engagement — reactions, comments and shares. This would give insights on their content performed to help politicians, journalists, celebrities and other public figures.
Video insights feature for individual profiles will be rolled out in Facebook’s Mentions app over the coming weeks. The company also plans to roll out a feature allowing users to highlight a comment by pinning it to their video. Users would be able to share the link to their live videos with help of permalink, that would direct audience to a Page’s video content. Facebook recently rolled out a series of cross posting features for Page holders, allowing the creator or contributor to reach audience across different Pages managed by them or in their collaborative space.
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A ‘Live Contributor’ feature during the broadcast would also allow a non-admin of page to join as well. This would help brands or a news page to interact with audience or host during certain events. Facebook latest feature would also a content contributor or admin to post the recorded broadcast video onto multiple Pages simultaneously.