Facebook tests Snapchat-like camera effects with their “The New Camera” feature

"The new features include Snapchat-style animated selfie masks, overlaid graphics, and geofilters, Prisma-esque fine art-themed style transfer filters and some innovative new reactive filters that respond to your body's movements,"

Written by: Indo-Asian News Service

Published: October 31, 2016, 11:33 AM IST

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https://www.india.com/technology/facebook-tests-snapchat-like-camera-effects-with-their-the-new-camera-feature-1622938/ Copy

New York, October 29: In yet another attempt to take on photo sharing mobile service Snapchat, Facebook is testing photo effects and masks into its main camera app for stills and videos that disappear after 24 hours. “The new camera”, as Facebook calls it, is first being tested in Ireland before rolling out to everyone.

“The new features include Snapchat-style animated selfie masks, overlaid graphics, and geofilters, Prisma-esque fine art-themed style transfer filters and some innovative new reactive filters that respond to your body’s movements,” technology website Techcrunch.com reported on Friday.  Facebook is also placing the camera icon to the left of the News Feed and a swipe will show photo and video direct messages with friends.

Earlier this month, Facebook rolled out a new feature called Messenger Day that tries to clone Snapchat’s “Stories” feature and lets users post photos and videos that disappear after a day.  Messenger Day appears at top of the conversation list in Facebook Messenger and users can add animated text and graphics to pictures or video snippets before sharing them. (ALSO READ: Instagram introduces major update, brings their Stories feature to Explore tab)

Facebook owned Whatsapp messaging app was also updated with another Snapchat and Instagram stories like features, giving users options to basic edit and doodle on their photos or videos before sending them across. Instagram stories is itself very much inspired to Snapchat doodle and self-destructive media.