It’s Google’s 18th birthday today (or that’s what Google says as it celebrates with birthday special doodles) and as a return gift for users, Google has a whole new surprise planned. Google’s video division – YouTube, which is the world’s largest video loading and streaming site has some changes and pretty good ones at that. While YouTube videos are amazingly fun to watch and can keep users entertained for hours, there’s one problem to watching them – the data consumption. And while watching these videos might be fun for hours on end when you have access to WiFi, watching them on your smartphone when you’re using limited data can be painful, especially you cannot keep track of what you have seen and end up consuming too much data. Also Read - YouTube Suspends US President Donald Trump’s Channel for at Least Seven Days
YouTube launched their YouTube Offline Mode previously which let users download videos in Offline mode and then watch them. However, this also came with issues as you had to have adequate space, have enough data and at times, the low data speeds meant downloading longer videos could be a nightmare. YouTube seems to have taken all of this into account and instead of the new mode, launched an all new app called YouTube Go. However, the app is only announced for now and is expected to launch and start streaming in the upcoming weeks. The YouTube Go app brings considerable changes to the standard YouTube app and aims specially at regions at India where data connectivity is still poor and people still face issues while streaming HD videos. Also Read - KGF 2 Teaser Sets Big YouTube Record: Yash Starrer Gets Over 130 Million Views And 6.6 Likes
YouTube Go was announced by Google just to solve these issues. The app will let users watch and stream videos in offline mode, without any network. According to Google, YouTube Go is specially designed with 4 points in mind. Here’s what they say about it: YouTube Go is designed with four concepts in mind. It’s relatable, with video recommendations and a user interface that is made for you. The app is designed to be offline first and work even when there’s low or no connectivity. It’s also cost-effective, providing transparency and reducing data usage. And finally, it’s a social experience, connecting you with the people and content you care about. So the loading on the app will naturally be faster and the app will be a lighter app in terms of operation. The layout of the app is also expected to be different. Also Read - TikTok Highest Grossing App of 2020 Despite Ban, Followed by Tinder, Youtube; Netflix 10th
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Another big change YouTube Go brings is that now, users can even share video files offline – not just links which they could do earlier but complete videos which they can share over Bluetooth. Yes, that definitely sounds not only different but even exciting. According to Google, their need for an all new app emerged when they realised how Indians – which are a huge market for Google – are facing issues even in their online mode. They realised the need of the hour was not the standard YouTube app which wouldn’t load without data but a completely offline app where users could not only download and store videos but even share them with their friends. Right now, there’s no details about the video you get to see except for a short excerpt – but the YouTube Go app will change that too.
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YouTube Go app will help users find videos right on the Homescreen. After the videos they like and want to see are found, the users need not directly download the entire video. There will be an option provided where users can first preview the video – sort of a small trailer for your YouTube video. Only if you like the preview, you can download and save that video. Also, another big change YouTube Go brings to the way we see videos is that you can see how much data the video will consume – that is the size of that video. if it is too heavy, you can simply skip it. Also, once you’ve chosen to download or view a video, you can choose what resolution you want to watch it in. Larger resolutions mean heavier files so for those with data restrictions – you can simply choose a lower resolution and still watch the heavy video.
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YouTube Go will be slowly rolled out to people initially on a trial basis – remember like Gmail Priority Inbox. Slowly, after a few months it will be rolled out to larger audiences and the app is expected to finally go live next year. Here’s what Google Blog says about the YouTube Go app – We’ve always believed that connectivity should not be a barrier to watching YouTube. In 2014 we launched YouTube Offline so you could watch videos without suffering from buffering. A few months ago we rolled out Smart Offline, a feature that allows you to schedule videos to be saved offline later at off-peak times, when there’s more bandwidth so data is faster and cheaper. But we realized that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to reimagine the YouTube mobile app from the ground up.