San Francisco: Google is removing over 100 scam advertisements every second for violating its policies and will soon implement a verification programme to further weed out bad actors from its platform. Also Read - Google to Move Hangouts Users to Free Chat Service Next Year

After The Wall Street Journal reported that scammers were purchasing search ads and “masquerading as authorised service agents for companies such as Apple Inc”, Google said on Saturday it is taking action against such scam artists. Also Read - Gandhi Jayanti 2020: Google Launches Online Exhibition Of Postcards Inspired By Mahatma Gandhi

“Just last year alone, we took down more than 3.2 billion ads that violated our advertising policies – that’s more than 100 bad ads per second,” said David Graff, Director, Global Product Policy at Google. Also Read - Communications Decency Act: US Senate Panel Votes to Subpoena Facebook, Google, Twitter CEOs

“We’re taking another step. We’ve seen a rise in misleading advertisement experiences stemming from third-party technical support providers and have decided to begin restricting ads in this category globally,” said Graff.

In the coming months, Google will roll out a verification programme to ensure that only legitimate providers of third-party tech support can use its platform to reach consumers.

“One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads,” Google said.

The move came after scammers were found using Google’s advertising system to create misleading ads.

“The ads would display a link to Apple’s website, but the number in the ad would direct to a call centre that engages in tech-support scams.”