New Delhi: In an unprecedented move, Google on Friday pulled the digital payment app Paytm and Paytm First Games from Google Play store saying that it won’t endorse any gambling app. This is the first time Paytm’s main app has been removed from the Google Play Store. Also Read - Paytm Expands 'Postpaid' Lending Services to 'Kiranas' And Other Retail Outlets | Read Details

According to CNBC-TV18, Google had notified developers about this a few days ago.

Saying that the app violates its guidelines, Google in a statement said, “We don’t allow online casinos/support any unregulated gambling apps that facilitate sports betting. It includes if the app leads consumers to an external website that allows them to participate in paid tournaments to win real money/cash prizes.”

Google further added, “We have these policies to protect users from potential harm. When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently.”

Though all other apps including Paytm for business, Paytm money, Paytm Mall, and others owned by the company are still available on Play Store, Paytm has disappeared.

Paytm has not yet responded to the development. The news, meanwhile, comes as a huge shock as the IPL begins tomorrow and Paytm First Games was hoping to cash in on the event.

However, in a tweet, the company said that the app is temporarily unavailable and will be back soon.

”Dear Paytm’ers, Paytm Android app is temporarily unavailable on Google’s Play Store for new downloads or updates. It will be back very soon. All your money is completely safe, and you can continue to enjoy your Paytm app as normal,” the tweet read.

Owned by an Indian company called One97 Communications Ltd, Paytm is India’s most popular app and claims over 50 million monthly active users.