New Delhi: South Korean electronic giant Samsung Electronics on Monday officially confirmed the launch of its flagship smartphone Galaxy S21. The Samsung’s Galaxy S21 smartphone series will be unveiled at the Galaxy Unpacked online event at 10 am (Eastern Standard Time) on January 14 under the theme of “Welcome to the Everyday Epic.” As per sources, the Galaxy S21 devices is already available for pre-order in the United States, and it should arrive in Indian markets by the end of January.Also Read - Samsung Power Adaptor Duo: Samsung Launches New 35W Power Adaptor Duo At Rs. 2,299 In India | Checkout Details Here

In its invitation to the event, Samsung said, “Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home. The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.” Also Read - Hiring Alert! Samsung R&D to Recruit Over 1,000 Engineers From IITs, BITS

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Every year in the month of February, Samsung, the world’s largest smartphone vendor, organises an event to unveil its new smartphones for the first half of the year, but this year, the company decided to introduce them early to cope better with challenging market situations.

However, the company is yet to confirm any specifications on its Galaxy S21 family, but industry sources said it will come with three models — the S21 with a 6.2-inch display, S21 Plus with a 6.7-inch screen and S21 Ultra with a 6.8-inch panel. The high-end S1 Ultra is reportedly to support the S-Pen stylus that has been used for the Galaxy Note phablets, reports Yonhap news agency.

The teaser video for the unpacked Galaxy Unpacked event showed that the Galaxy S21 series will have an enhanced rear camera module design and come with a phantom violet color option.

According to market researcher Strategy Analytics, Samsung had a market share of 19.5 percent in terms of smartphone shipments last year, which is the first time since 2011 that its market share dropped below 20 percent.

Apple took the runner-up spot with 15.5 percent share in 2020 on the back of its iPhone 12 series, while China’s Huawei Technologies Co. fell to the third spot with a 14.4 per cent share.

For 2021, Strategy Analytics predicted Samsung’s market share to drop to 18.8 per cent, while that of Apple is expected to increase to 16.4 per cent.

(With IANS inputs)