San Francisco: The popular photo-sharing platform Instagram has started testing ‘subscriptions’, a new feature that would allow creators to offer paid followers access to exclusive content, tech websites reported. “Subscriptions are for creators,” Instagram chief Adam Mosseri said in a video posted on Twitter. “Creators do what they do to make a living and it’s important that it is predictable,” he said.Also Read - Realme 9 Pro To iQoo Z3: Top 5 Camera Smartphones That You Can Buy Under Rs.20,000 - Watch Full List
Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Followers will pay a monthly fee to access subscriber-only content from creators they follow. Subscription pricing ranges from $0.99 per month to $99.99 per month. Also Read - Apple, Samsung Face Fresh Fines For Not Shipping Power Adapters With Smartphones: Report
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Instagram, in a blog post said it’s launching a test of subscriptions on 19 January 2022, with more creators being added in the coming weeks. Currently, only 10 US creators have gained access to the new feature, including basketball player Sedona Prince, model Kelsey Cook, actor-influencer Alan Chikin Chow, Olympic gymnast Jordan Chiles and digital creator Lonnie IIV.
Meanwhile, Mark Zuckerberg, CEO of Meta, which owns Instagram, wrote in a Facebook post that he’s “excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon”.
Other apps to offer subscriptions for creators
Facebook has its own version of subscriptions for creators, however, it wasn’t the first to offer such a programme. Twitter recently launched Super Follows, for instance. There are also platforms such as Patreon and even OnlyFans, all of which allow creators to charge their followers in exchange for exclusive content.