New Delhi: In partnership with Càfe Coffee Day chain in India, online food delivery service company Uber Eats has announced its decision on Friday to foray into virtual restaurants. Also known as ‘digital eateries’, a virtual restaurant is a kitchen without any storefront. The ‘delivery-only’ option will soon be made available in the Uber Eats application.
Owned by Uber Technologies Inc., Uber Eats is expected to launch the first restaurant sub-brand in the first week of November in Bengaluru. “Our first brand will come up with offerings especially catering to millions of youngsters who have moved away from home. The menu will consist of wholesome home-styled cooked meals,” said Venu Madhav, the chief executive officer at CCD.
Despite the recent entry into the Indian food delivery segment, Uber Eats began applying the concept of virtual restaurants in early 2016. Branches of the restaurant were later expanded to over 10 cities, stated a Bloomberg report.
Jason Droege, vice-president at Uber Everything at Uber Technologies said, “Using experience and lessons learnt in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities.” He added, “The objective is to make eating well effortless at any time for everyone.”
Since CCD has over 1,700 outlets in 240 cities across India, the partnership will benefit Uber Eats. Uber Eats can make the best use of CCD’s food and beverage expertise and pan-India café network. CCD, on the other hand, leverage Uber Eats’ techniques in identifying consumer preferences and launch menu offerings according to the food trends for their sub-brand.
Venu Madhav added, “With this association, we aim to take the goodwill and trust earned in the F&B space and combine it with the new-age reality of virtual restaurants to offer everyday meals that can be delivered to nomadic millennials at home or at work in a convenient manner.”