Uber on Wednesday announced a strategic association with Indian airline Jet Airways, aiming to enhance consumer experience. Together, the companies would allow users booking their flights on the app and using Uber for the first time, to get a discount of upto Rs 150. The discount can only be availed for first three rides by using the promo code ‘JETUBER’.Also Read - Uber to Shut Services in Belgium on Nov 26 After Court Ruling

“Through this partnership, Jet Airways’ guests across 29 cities will be able to request their Uber when they book their flight,” said Madhu Kannan, Chief Business Officer, Uber India and Emerging markets. While booking their travel itinerary with the airline on the Jet Airways app, all airline’s guests can book a ride from the cab aggregators’s app in the cities where Uber currently operates in India . Also Read - Now Uber Drivers Can Rent Tesla Vehicles at Just $ 334 a Week From Nov 1

“Our partnership with Uber for a comfortable and seamless travel experience between their homes or offices and the airport, reflects our ambition to leverage technology for enhancing our guest experience,” added Jayaraj Shanmugam, Chief Commercial Officer, Jet Airways. Also Read - Centre Restores Scheduled Domestic Flight Operations Without Restrictions From October 18

In a bid to expand its business in India, Uber has launched various personalised and consumer specific features. Last month, Uber introduced UberHIRE services, which would allow commuters to book a single cab for multiple locations. UberHIRE services starts from a minimum fare of Rs 600 for 30 kilometeres of 2 hours. After that a ride is charged at a rate of Rs 2 per minute or Rs 12 per kilometer.

Alongside, Uber also introduced ‘realtime ID check‘ feature to its app for its Indian users on Tuesday. The new feature would enable users to ensure the driver using the app matches the account registered with the Uber. “In India, as of now, we have seen some isolated incidents where riders have reported a mismatch and more often than not it was a case of human error at the driver partner’s end (where drivers sharing a vehicle missed logging out of the app, etc),” the company said

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“Realtime ID check prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account we have on file. This prevents fraud and protects drivers’ accounts from being compromised,” Uber Chief Security Officer Joe Sullivan said.