San Francisco: Video streaming giant YouTube is all set for a larger test of its live shopping platform, with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” beginning from November 15. The upcoming event will allow viewers to shop new products, unlock limited-time offers and engage with creators and other viewers via Question and Answers and polls, the company said.Also Read - Latest Google Update: Google To Stop Working For Gmail, YouTube, Maps On These Devices, Watch Video

According to TechCrunch, an American online newspaper, the company first unveiled its plans to invest in live shopping at the beginning of 2021, as part of a larger initiative around integrated shopping on YouTube. Also Read - Google BIG Update: Gmail, YouTube, Maps Not to Work on THESE Devices From Monday. Full List Here

The initial tests had been focused on videos on demand before the live stream pilot kicked off this summer. Since then, many YouTube creators have tried out live stream shopping with their fans. Other retailers also participated more directly, YouTube noted. Also Read - This Modi Minister Earns ₹4 lakh From YouTube | Here's How

The upcoming Stream and Shop event, which kicks off with the Merrell Twins, will also feature products from top retailers, including Walmart, Samsung, and Verizon. Despite the steps it’s been making toward live stream shopping, YouTube hasn’t yet made the feature broadly available. Instead, it’s continuing to test live shopping with individual creators, the report said. Meanwhile, the rival TikTok has moved forward with live shopping features of its own. Earlier this year, TikTok began piloting TikTok Shopping in the US, UK, and Canada, in partnership with Shopify.

At an event last month, the company said it was expanding shopping with new partners Square, Ecwid, PrestaShop, Wix, SHOPLINE, OpenCart, and BASE. It also introduced a suite of solutions and features under the brand TikTok Shopping, which includes ways to integrate products into videos, ads, and LIVE shopping support.

(With Inputs From IANS)