San Francisco: Google-owned YouTube is reportedly working on a TikTok rival called Shorts, to be introduced by the end of this year. Also Read - TikTok Returning in India After July 22?
Shorts will allow people to upload brief videos into a feed inside the mobile app, much like TikTok, and take advantage of licensed music that YouTube Music has in its catalog, reports The Information. Also Read - Google to Closely Monitor Fake News, Illegal Content on YouTube in South Korea
The Shorts feature will make use of all the music that YouTube has licensed already, with songs to be available to use as soundtracks for the videos created by users, according to the report. Also Read - Amazon Employees Receive 'Delete TikTok' Email, eCommerce Giant Says it Was 'Sent in Error'
After the success of TikTok, there has been a race to launch short-video apps.
Dom Hofmann, co-founder of the now defunct six-second video platform Vine, has also announced the release of its successor called Byte.
Byte has an uncanny resemblance with almost everything that made Vine unique.
To take on TikTok’s growing popularity, Facebook-owned Instagram has launched a new video-music remix feature called “Reels”.
“Reels” will let users make 15-second video clips set to music and share them as Stories.
In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.
Google has also launched short-form video app Tangi which is focued on creativity and Do It Yourself (DIY) space. The app is a product from Google’s in-house incubator titled Area 120.