Zee Media's 'Zara Sochiye' campaign makes you think about food adulteration not once, but twice
Kritika Vaid February 11, 2026 11:07 AM IST
Food adulteration's alarming rise is not just lowering food quality but also increasing lifestyle diseases, posing a long-term threat to national and global health. Zee Media takes a step forward with its philosophy - "Zara Sochiye", choose to think carefully about what you eat.