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Anirudha Yerunkar July 17, 2025 5:53 PM IST
Despite the word Lahori in its name, the drink has no connection to Lahore, Pakistan.
Anirudha Yerunkar June 23, 2025 3:28 PM IST
When we think of cold-drink names which come in this generation are coca-cola, Pepsi, but very few know that there was a soft drink launched in India even prior to these fizzy drinks.
Nivedita Dash June 21, 2025 11:24 AM IST
Reliance Soft Drinks Business: Mukesh Ambani's company Reliance Consumer is going to make a big investment in the soft drinks business. The company will compete with many brands including Coca-Cola and Pepsi.
Sumaila Zaman June 20, 2025 9:13 AM IST
Although Jayanti Chauhan was initially hesitant about taking on leadership responsibilities at Bisleri, she accepted her new role and started her journey at age 24 under the guidance of her father, Ramesh Chauhan.
Sumaila Zaman June 19, 2025 8:33 AM IST
Reliance Consumer Products (RCPL), owned by Mukesh Ambani, is establishing approximately 10 to 12 additional greenfield and co-packing facilities across the nation.
Anirudha Yerunkar April 20, 2025 4:12 PM IST
For Bihar, this is going to be the second big investment from the beverage sector.
Gazi Abbas Shahid April 16, 2025 11:17 PM IST
Mukesh Ambani-owned Campa Cola will set up a manufacturing and bottling plant in Begusarai, Bihar, at an investment of Rs 1,000 crore.
Victor Dasgupta April 13, 2025 12:00 PM IST
In the 1970s, Areez introduced Rasna soft drink packs, which were significantly cheaper compared to expensive soft drinks.
Anirudha Yerunkar April 11, 2025 11:40 PM IST
Campa, the beverage brand owned by Reliance, announced that it has roped in actor Ram Charan as its new Brand Ambassador.
Anirudha Yerunkar April 11, 2025 6:28 PM IST
Campa Cola's example shows how Mukesh Ambani identifies opportunities in new business and launches his products with new strategies.
Anirudha Yerunkar April 10, 2025 8:06 PM IST
Campa Cola's revival shows how pricing can impact Indian consumers' mindset and helps the companies to disrupt the markets and become a leader.
Anirudha Yerunkar April 7, 2025 1:55 PM IST
Eight years after transforming telecom with Jio, Mukesh Ambani seems to repeat its strategy in the soft drink market now.
Nivedita Dash April 5, 2025 4:09 PM IST
The fear of a major threat to the tribe living on the North Sentinel Island in India's Andaman and Nicobar Islands has worried rights groups. This threat has come after a secret visit to the island by an American tourist who left a bottle of Coca-Cola there.
Gazi Abbas Shahid March 21, 2025 9:16 PM IST
Mukesh Ambani has set his sights on conquering India's soft-drink market with his Campa Cola brand of beverages, triggering a price war in the space and forcing market leaders, Coca-Cola and PepsiCo to follow suit or risk losing market share.
Gazi Abbas Shahid March 21, 2025 7:31 PM IST
In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for a staggering $1.5 million (over Rs 12.9 crore).
Anirudha Yerunkar March 18, 2025 10:03 PM IST
This acquisition might be PepsiCo's plan to diversify its portfolio with innovative products that align with modern wellness trends.
Anirudha Yerunkar March 18, 2025 7:14 PM IST
With its strategic pricing and expanding portfolio, Reliance is set to become a key player in the beverages market.
Victor Dasgupta March 16, 2025 5:14 AM IST
Reliance Consumer Product Limited is also eyeing strengthening its presence in modern trade and other alternate channels such as airlines and railways.
Gazi Abbas Shahid March 9, 2025 9:25 PM IST
In India, PepsiCo faces tough competition from its traditional rival Coca Cola, and more recently Mukesh Ambani-backed Campa Cola, with the latter triggering a price war in the sector.
Gazi Abbas Shahid March 6, 2025 6:19 PM IST
Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving Consumer Goods (FMCG) market in over 200 countries worldwide.
Analiza Pathak February 13, 2025 4:21 PM IST
Mukesh Ambani offers several products at just Rs. 10! Let's take a look at what you can buy from his brands at this pocket-friendly price.
Anirudha Yerunkar January 21, 2025 3:58 PM IST
With its aggressive distribution push, competitive pricing, and continuous product innovation, RCPL is poised to challenge established players and solidify its position in India's FMCG sector.
Anirudha Yerunkar January 16, 2025 10:45 AM IST
By replicating its competitive pricing, higher trade margins Mukesh Ambani led Reliance Industries aims to establish Campa Cola as a strong global contender.
Anirudha Yerunkar January 7, 2025 2:12 PM IST
As the summer season approaches, the competition among these giants is expected to intensify, through aggressive pricing, strategic partnerships, and expanded distribution networks.
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