For the third time in a row, Visitor Arrivals (VA) from India in to Singapore has crossed the one (1) million mark, reinforcing it as one of the most preferred destinations for Indian travelers. Singapore Tourism Board announced that India, for the first time, has moved up from fourth to third place (ahead of Malaysia and behind China, Indonesia) as a VA source market for Singapore. It recorded the highest growth rate of 16% among all markets. Six (6) others out of the top fifteen (15) markets, including China (+13%), Vietnam (+13%) and USA (+9%) also saw record high VA. ALSO SEE Singapore travel guide: Best places to visit and best places to eat in Singapore Also Read - Singapore Reports 136 New COVID-19 Cases in 24 Hours, Total Tally at 44800
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While Mumbai, Chennai, Delhi and Bangalore continue to remain their top VA source cities, STBs efforts to engage travelers from cities like Ahmedabad, Coimbatore, Hyderabad, Jaipur, Kolkata and Pune have resulted in double-digit VA growth from these cities. Also Read - Singapore to Hold Snap General Elections Amid COVID-19 Crisis
India continued to be the top source market for VA in the cruise segment for Singapore. 127,000 cruise passengers from India sailed out of Singapores shores in 2017, a year-on-year increase of 25% from 2016. CHECK OUT Best Things to Do in Singapore: 7 Amazing Activities for Your Singapore Family Vacation
2017 was a landmark year for STB. It unveiled the countrys new, unified brand identity Passion made Possible in August 2017. This was launched with an intensive media outreach in key markets followed by the successful Singapore Weekender at Sassoon Docks, Mumbai in association with St+art Foundation and Impresario Group. It was a busy and rewarding year of engaging travelers with strategic associations with a major Bollywood movie Badrinath Ki Dulhania, tie up with a TV show called Singapore Insider with internet-entrepreneur Ankur Warikoo on NDTV Good Times, organizing the India Cruise Forum, participating in travel trade events such as SATTE, joint marketing promotions with pan-India and regional travel trade partners, and launch of a comprehensive Vegetarian Food Guide. DO SEE Universal Studios on Sentosa Island in Singapore: 5 reasons to visit Singapores most famous tourist attraction
2018 has already begun on an exciting note for STB with the recently concluded roadshows at Mumbai and Jaipur, followed by participation in SATTE 2018 in Delhi. Taking the brand identity forward, STB Indias activities this year will be centered around the theme With Passion, Forging New Possibilities. NOW SEE Singapore Now Has the Most Powerful Passport in the World
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GB Srithar, Regional Director – SAMEA, Singapore Tourism Board, said We thank the Indian travelers and our travel trade partners for the record 1.27 million Indian visitors to our country in 2017. We are happy that Singapore continues to be perceived as one of the must-visit destinations. This year, STB will focus on deepening and expanding our partnership with our travel trade partners and promoting our new brand creatively and effectively. We will continue to showcase Singapores diverse offerings and connect with key audience segments including families, early and established careers, cruise travelers, meetings and incentive groups and travelers from the key metro and secondary cities. With overall tourist outbound from India on the rise, we look forward to another successful year of Indian visitorship to Singapore.We warmly welcome them to live up their passion for exciting travel experiences in our city.