Also Read - Exclusive: On Swara Bhasker's Birthday, Director Ashwiny Iyer Tiwari Talks About Her 'Gutsy' Friend
How many times have you paid attention to the airplane safety demonstration when you are on a flight? Chances are that after the first couple of times you have just stopped bothering. However, in a rather smart advertising campaign a couple of years ago, Air New Zealand had released a safety video like none other. (For more such stories, check out our Travel gear and safety section) Featuring stunning swimsuit models like Chrissy Teigen, Hannah Davis, Ariel Meredith and Jessica Gomes, giving a demonstration of various safety measures to be employed when on a flight, Air New Zealand’s spectacular video also gave a mesmerizing tour of the beautiful Cook Islands. Also Read - 'Extend Lockdown Period Till April 30 to Contain COVID-19,' CAIT Writes to Centre
ALSO SEE These 12 Instagram accounts of stunning international models will give you travel goals! Also Read - Dream11 Team Prediction Managua vs Deportivo Ocotal Nicaragua League 2020: Captain, Vice-Captain And Football Tips For MNG vs OCO Today's Match at Estadio Nacional de Futbol 4AM IST
The video met with a lot of flak due to its “highly sexualized” images but was supported by Cook Islands tourism among others as the glamour quotient did help boost tourism in the region. Also, the fact that it is difficult to take your eyes off these amazing models in swimsuits on a beach meant that people were actually paying attention to the safety instructions right till the end. Add to that the magnificent views of white sand beaches and lively events on the Cook islands and what you have is a wonderful virtual tour of this exotic location. Have a look and decide for yourself if such an advertising gimmick works for you!
CHECK OUT 16 photographs of Lisa Haydons travels that are bound to make you sweat!
Do let us know what you think about this method of relaying safety information and promoting tourism. We would love to hear from you!