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How many times have you paid attention to the airplane safety demonstration when you are on a flight? Chances are that after the first couple of times you have just stopped bothering. However, in a rather smart advertising campaign a couple of years ago, Air New Zealand had released a safety video like none other. (For more such stories, check out our Travel gear and safety section) Featuring stunning swimsuit models like Chrissy Teigen, Hannah Davis, Ariel Meredith and Jessica Gomes, giving a demonstration of various safety measures to be employed when on a flight, Air New Zealand’s spectacular video also gave a mesmerizing tour of the beautiful Cook Islands. Also Read - Does New Post-Covid Risk Involve Gallbladder Gangrene?
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The video met with a lot of flak due to its “highly sexualized” images but was supported by Cook Islands tourism among others as the glamour quotient did help boost tourism in the region. Also, the fact that it is difficult to take your eyes off these amazing models in swimsuits on a beach meant that people were actually paying attention to the safety instructions right till the end. Add to that the magnificent views of white sand beaches and lively events on the Cook islands and what you have is a wonderful virtual tour of this exotic location. Have a look and decide for yourself if such an advertising gimmick works for you!
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Do let us know what you think about this method of relaying safety information and promoting tourism. We would love to hear from you!