After 2024’s ‘brain rot’, THIS Gen Z word becomes Oxford Word of Year 2025 with over 30000 votes; shortlisted words were ‘aura farming’ and…

Oxford University Press shortlisted 'aura farming', 'biohack', and 'rage bait' for Oxford Word of the Year 2025. Scroll down to see which one won the race and how.

Written by: Saanchi Gupta Edited by: Saanchi Gupta
Published: December 26, 2025, 1:00 PM IST

Viral news: Gen Z has its own way of using different words and slangs in unimaginable ways. The words long forgotten or hardly used now hold the potential to get popular, all thanks to the generation of Zoomers, i.e., Gen Z. In one such viral news, Oxford University Press has announced the Word of the Year 2025. Out of the three shortlisted words – aura farming, biohack, and rage bait – it has selected rage bait as the Oxford Word of the Year 2025. Here we take you through the meaning of ‘rage bait’ along with everything you should know about it.

Meaning of Oxford Word of the Year 2025

The Oxford word of the year 2025 is ‘rage bait’. The Oxford University Press conducted voting between November 24 and November 27 between three words. The meaning of ‘rage bait’, as per the Oxford University Press, is “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content.”

Shortlisted Oxford Words of the Year 2025

The Oxford University Press had shortlisted three words, named ‘aura farming’, ‘biohack’, and ‘rage bait’. ‘Aura farming’ refers to the “cultivation of an impressive, attractive, or charismatic persona or public image by behaving or presenting oneself in a way intended subtly to convey an air of confidence, coolness, or mystique”, as per the Oxford University Press.

On the other hand, the meaning of ‘biohack’ refers “to attempt to improve or optimize one’s physical or mental performance, health, longevity, or wellbeing by altering one’s diet, exercise routine, or lifestyle, or by using other means such as drugs, supplements, or technological devices.”

After the voting between three words for three days, the Oxford University Press declared ‘rage bait’ as the word of the year 2025 on December 1, and it collected over 30,000 votes.

The President of Oxford Languages, Casper Grathwohl, said, “The fact that the word rage bait exists and has seen such a dramatic surge in usage means we’re increasingly aware of the manipulation tactics we can be drawn into online.”

The Oxford word of the year 2024 is ‘brain rot’, and of the year 2023 is ‘rizz’, which are both Gen Z-orientated words.

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