Amazon Prime Day will be held for the first time in India on July 11, 2017. It is already a hit in other countries and is an exclusive 30 hours sale open only for Amazon’s Prime members. Is it just another marketing strategy? DesiDime, an online shopping community, delves deep in to it to find answers to everything about Amazon Prime Day and was happy to share the information with our audience. The first ever Amazon Prime Day was first held on July 15, 2015 in US, UK, France, Italy, Canada, Germany and Spain; to celebrate 20 years of success in the online shopping space. Amazon had declared it a historic success even though many netizens had voiced their disappointment with the unexciting discounts on this “bigger than Black Friday” sale day.Also Read - Amazon Prime Day Sale 2021 Starts From July 26: Check Heavy Discounts, Product Launches, Electronic Deals, and Here’s What to Expect

Orders had grown by 266% on that single sale day, which was 18% higher than on Black Friday 2014; and this was an event meant exclusively for Prime customers. The Amazon Prime Day had undoubtedly broken some records of Black Friday. In just two years, the words: Amazon Prime Day had achieved a search volume of 10 million worldwide i.e. one tenth of Black Friday. On the other hand, the Great Online Shopping Festival (GOSF), which was hailed as the Black Friday of India while it lasted, had only reached 100K to 1 million searches in 2015, its last year in India. Also Read - Amazon Prime Day 2020 LIVE: First Sale Amid Pandemic With Best Offers on iPhone, Sanitiser, Oximeter

Now with the Prime Day coming to India, China and Mexico this year, the stage is set for making some new records and breaking the old ones. In addition to being 30 hours of crazy deals and exclusive launches, Amazon Prime Day also aims to raise the bar of expectations of an online shopper when it comes to delivery. Under the Amazon Prime subscription which only costs Rs 499 per year, the Indian online shopper gets access to unlimited, free one-day delivery and two delivery on a hundred thousands of Prime-eligible items. Thus, it’s not only about seizing some incredible bargains online but also getting them delivered at your doorstep within 24 to 48 hours. Amazon is upping the bar for other e-commerce sites and at the same time hoping to turn its own non-profitable logistics into a cost-effective endeavour. Also Read - Amazon Prime Day 2020: When Will This Year's Sale Start And What All to Expect

An Amazon Prime member gets unlimited and instant access to latest and exclusive movies, TV shows and Prime music, 30-minute early access to top Lightning Deals and access to Kindle books lending library. As far as the Indian Amazon Prime Day is concerned only time will tell whether it will truly be an annual sale day to look forward to, or will it be just another sale day full of marked up MRPs.