Coca-Cola: This is AHH commercial – watch video!

Experience the indescribable moment of having a sip of Coke.

This Coca-Cola television commercial is entirely made of short video clips made by fans. The ad spot is produced by Wieden Kennedy and was premiered on the finale of American Idol.

The brand has invited teenagers to submit short videos of them sharing what it feels like when they indulged in their first sip of Coke. And they were told the best one would be premiered onto national television as a Coca- Cola commercial.

And the result was 400 submissions; they chose final 40 video clips to be included in the commercial. The spot has been titled ‘This is AHH’, since that was the reaction of most of the fans. AHH is the indescribable feeling you get from a sip of Coke apparently!

This is yet another amazing marketing campaign by the company. Watch the crazy video below.