Priya Prakashan
Priya Prakashan covers beauty and fashion for India.com. Prior to this, she has also reported on the news and entertainment beats. When she isn’t sizing up models and critiquing movie stars for thei ... Read More
Some Indians are obsessed with getting rid of their dark complexion and crave for fairer skin. Advertising and media messages too, shape these kind of societal changes, where it is embedded in the psyche of the people that fairer the better!
Actress Nandita Das has lent support to the ‘Dark is Beautiful’ campaign, a cause that celebrates dark skin and spreads awareness about the issue of discrimination on the basis of skin colour.
The campaign was launched in 2009 by Women of Worth and it challenges the belief that the value and beauty of people is determined by the fairness of their skin.
Nandita talks about this obsession and how to not prey fall to this frivolous definition of false stereotyped beauty that is being created.
Watch the empowering video below.
