New Delhi: A few days back, condom brand company Durex India created quite a buzz on social media by asking people if if they want to forget condoms so that couples can enjoy unforgettable sex. Also Read - Eww! Cops Bust a Factory in Vietnam Which Used to Sell Used Condoms After Washing Them

The hashtag #ForgetCondoms soon went viral, and left people extremely surprised as absence of safe sex can have a lot of consequences. The brand even roped in celebrities like Radhika Apte, Kalki Koechlin and many more to talk about its #ForgetCondoms initiative.

So, why this campaign then? According to Durex’s Global Sex Survey conducted in 2017, the number one reason why people avoid using condoms is reduced enjoyment.

So, Durex came up with a solution!Turns out the #ForgetCondoms buzz was all part of a marketing campaign as the company on Tuesday launched a new condom brand. For all those people who complain of reduced enjoyment because of condoms, Durex has launched India’s thinnest condoms called ‘Durex invisible condoms’.

The company announced the launch on Instagram and wrote, ”The wait is finally over! Introducing the revolutionary #DurexInvisible Condoms. Now nothing comes between you and unforgettable sex with India’s Thinnest condom”.

https://www.instagram.com/p/CGjb1JHFmgj/

Well, needless to say, the launch of the invisible condoms has yet again gone viral on Twitter and people are coming up with hilarious memes and jokes. Many are also quite impressed by the innovation and the creative marketing strategy:

Here’s how How Kalki Koechlin unboxed the new product:

Well, now we know!