English
New Delhi: Bowing down to vicious bullying and trolling, jewellery brand Tanishq on Tuesday had to withdraw its ad showing an interfaith family as a section of social media accused the company of promoting ‘love jihad’ and ‘fake secularism’.
The 43-second commercial, which led to the hashtag #BoycottTanishq trending on Twitter, showed a pregnant Hindu daughter-in-law in a Muslim household, as the family makes elaborate arrangements for her baby shower.
One such story is of Mohammed Zeeshan Ayub’s wife Rasika Agashe, who posted an old picture of her baby shower with elaborate Hindu rituals. See the picture and the witty caption:
Meri godbharai.. socha share kar dun.. and before crying out love jihad, lets learn about special marriage act.. pic.twitter.com/BUykrCriaC
— rasika agashe (@rasikaagashe) October 14, 2020
Many others also shared similar stories and remarked how it has been an extremely beautiful experience after having an interfaith wedding.
Our niece Fayiqa married Ratul,a Hindu guy recently.
Fayiqa is @fuadhalim's older brothers daughter.
This is how both the families celebrated an inter faith marriage in Dec 2019.
Sharing my nieces blog.
Must read.#TanishqEkatvam @TanishqJewelryhttps://t.co/2NsoGGO67e
— Saira Shah Halim সায়রা سائرہ (@sairashahhalim) October 14, 2020
I have 4 non Muslim bahus in my family, A Punjabi,a KP, two Bengali & 2 damads one Sindhi, one Bengali, they all love &’celebrate all their festivals & culture. My family is enriched & children truly Indian unlike fake Deshbhakt. @TanishqJewelry Respect & Naman
— shahid siddiqui (@shahid_siddiqui) October 13, 2020
This is for @TanishqJewelry and #bigots who called for #BoycottTanishq and have questioned “what if” religions were changed.
So here goes, my maiden name is Zara Farooqui and I am married to Nikhil Parwal @NikZar05 since 2016. And these are our wedding pics. #TanishqAd pic.twitter.com/PV2dQScFPJ— Zara Raj Parwal (@ZParwal) October 14, 2020
My daughter married an Indian Muslim in USA, neither converted. Both mothers flew there when our first grand child arrived.Together we cooked, cleaned,entertained family/friends. At night groaning Ya Allah and He Ram, giggled and slept on hard mattresses. So there, ye bigots! https://t.co/62c4VL1ebd
— Mrinal Pande (@MrinalPande1) October 14, 2020
My daughter married an Indian Muslim in USA, neither converted. Both mothers flew there when our first grand child arrived.Together we cooked, cleaned,entertained family/friends. At night groaning Ya Allah and He Ram, giggled and slept on hard mattresses. So there, ye bigots! https://t.co/62c4VL1ebd
— Mrinal Pande (@MrinalPande1) October 14, 2020
There is a long list of soulmates like you but these #biogots won't understand meaning of #LOVE
Sunil Dutt – Nargis
Atul Agnihotri – Alvira Khan
Sirish Kunder – Farah Khan
Aditya Pancholi – Zarina Wahab
Sachin Pilot – Sarah Abdullah
Sunil Shetty – Mana Quadri
and many more..— Pravinkumar Biradar 🦅 (@PravinIYC) October 15, 2020
Aye I am a catholic married to a hindu one of my sisters is married to a muslim nd another to a sikh nd our family has been richer for it
— Marilyn J B (@marilynjbhatnag) October 13, 2020
I have a friend from Kanpur names Meera R, who was born in a hindu family and married a muslim guy who had 2 kids with her and when the first baby was 3 he converted to Christianity and took of to USA, visa sponsored by a rich catholic couple, and to prolong his stay in USA (1/3)
— SarCasTicGoddess (@TicGoddess) October 13, 2020
Aye. Human. Indian. Religion-free. Bombay. Christian dad. Hindu mom. Muslim wife. Religion-free daughter being raised to call BS when observed.
— southpawpisces (@southpawpisces) October 13, 2020
Aye! Indian Scot Punjabi married a Mauritian Indian Gujarati/Tamil. Living in Nairobi 🙂 Our son understands and respects every culture, cast, community and creed as a result.
— Nita Bhalla (@nitabhalla) October 13, 2020
I am a Sindhi from Rajasthan married to a Tamil ponnu and we have two Bangalorean boys together. My brother is married to a Punjabi and they have a Chinese-speaking son and a baby. In 3 generations my family has moved base from Sindh-Delhi-Maharashtra-Rajasthan-Europe-Karnataka🙂
— Ritesh Banglani (@banglani) October 13, 2020
After pulling down the ad, Tanishq in a statement said, “The idea behind the Ekavatam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective.”
“We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff,” it said further.
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