Cricket is religion in India. It in fact the only religion which unites all Indians irrespective of their race, creed, gender, class, etc, etc. You cannot take away cricket from an Indian. And what’s the second thing Indians love? Yupps, sex! I mean, c’mon, if we didn’t love sex as much as we do, would we ever be the second most populous nation in the world?! And now, combine the two and what do you get? Wait, sex and cricket? How on Earth do you combine these two? And even if you do, how exactly do you manage both? You obviously cannot be having sex right in the middle of a match and God forbid if you watch cricket in the midst of, ahem, you know just what will happen! Also Read - Achaari Flavoured Condoms by Manforce Adds to List of Most Bizarre Flavored Condoms to Spice Up Your Oral Sex Life
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But then, Durex condoms has managed to combine the two! The brand has come up with the best of the ideas in the past and this time too they are experimenting with a new theme. They have taken up cricketing terms and given them a dirty, sexy twist. Like the term straight drive, which can take a completely crazy term if you use it with a double meaning. For Durex, the challenge is dual as though Indians love sex, there cannot be anything too open or anything too sleazy. Also, they need to be careful that they do not portray women in a too sleazy avatar as the feminists will then grab hold of them. So they need to get their point across without crossing that thin line between titillating and cheap. Known as the #D20 campaign, this campaign is quite innovative. Also Read - Durex asks people not to wear condom & have unprotected sex! Issues apology
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These terms will definitely make you smile and grin. And we promise you, you will never be able to look at cricket the same way again!
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Their video campaigns are quite interesting too!