New Delhi: All through this weekend, social media was abuzz with an advertisement, which claimed to be selling three Khadi masks for Rs 999. Promoting Khadi masks, the advertisement featured images of Prime Minister Modi alongside ‘Make in India’ logo and a lookalike of Khadi India’s trademark ‘Charkha’. Also Read - Fact Check: Is The Govt Giving Rs 2000 As Relief to Every Citizen? Know The Truth
With these distinct features, many people thought that these ads have been out by the government. Soon after, people started criticising the government for high prices of masks and also for replacing Mahatma Gandhi’s picture with that of PM Modi.
However, turns out that the ad was actually put by a Chandigarh resident, who was selling face masks branding them as khadi and using the prime minister’s photograph on packets, without permission.
KVIC chairperson Vinai Kumar Saxena lodged a complaint with the police against the woman named Khusboo on Monday and said, “We will not spare any individual or private firms that are misusing khadi’s name or unauthorisedly using the photograph of the prime minister on products or advertisements. This is a serious violation and a criminal act. Even in the past, we have taken strict legal action against such violators.”
He further said that the act created a wrong impression of khadi in public opinion and also misled the online customers looking for genuine khadi masks.
Earlier too, Khadi and Village Industries Commission (KVIC) had debunked the fake news and clarified that those masks are not being sold by them.
A team of legal experts has been formed by KVIC to take action against people and organisations for misusing its brand name and selling products under the name of khadi.