Flipkart-Yahoo tie-up: Yahoo India homepage offers link to Flipkart with its Shopping tab

American Internet mail service and news giant Yahoo and Indian e-commerce giant Flipkart announced a tie-up on November 13 under which Yahoo will host a direct gateway to the Flipkart.com marketplace on its India homepage.

American Internet mail service and news giant Yahoo and Indian e-commerce giant Flipkart announced a tie-up on November 13 under which Yahoo will host a direct gateway to the Flipkart.com marketplace on its India homepage. It can be accessed here: http://yahoo.store.flipkart.com/. Although the Yahoo-Flipkart gateway is not prominent with a Flipkart tab, it is a co-branded site available on the Shopping tab on the Yahoo India homepage.

Yahoo India Managing Director Gurmit Singh said in a statement about the Yahoo-Flipkart partnership: “Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”

Flipkart’s Online Marketing Sr. Director Mausam Bhatt said, “At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”

The Yahoo-Flipkart tie-up will add significantly to Flipkart’s already big customer base. Flipkart recently acquired a stake in Myntra.com, another successful Indian e-commerce website. The Flipkart-Yahoo partnership is also important to tackle the competition from Amazon India and Snapdeal.com. Let’s see how this new tie-up takes Flipkart forward in the e-commerce marketplace.