Scrapping its earlier plans of displaying 3D images of Lord Ram and Ayodhya temple, billboards in New York’s iconic Times Square instead lit up in solidarity with Kashmiris this week, on the first anniversary of abrogation of Article 370. Also Read - No 3D Images of Lord Ram at Times Square? Ad Company Refuses Display After Muslim Groups Oppose the 'Islamophobic' Campaign

It was on August 5 in 2019, that Union Home Minister Amit Shah had announced the abrogation of Article 370 and 35A in Parliament, which resulted in the bifurcation of the state of Jammu and Kashmir into two union territories.

“Kashmiris Lives Matter,” said a sign, written in white letters with a red line, against a black background. Other screens on the towering Times Square read ‘Kashmir Siege Day’ and  “Kashmiris Want Freedom.”

As per reports, the billboards campaign will continue in the city for a week, pictures of which have gone viral and angered Indians. Watch it here:

Earlier, many Muslim groups and several individuals in the US opposed the proposed display of ‘Lord Ram and Ayodhya temple’ calling it a ‘brazen celebration of hatred and Islamophobia.”

Many activists and citizens alike came together to petition New York mayor Bill de Blasio against “Islamophobic billboard set to be projected in Times Square in order to dehumanise Muslim New Yorkers and celebrate human rights abuses against Muslims in India”.

Heeding to their requests, the ad company decided not to run any such display across Times Square today.

Dennis Levine of the ad company, Branded Cities earlier confirmed the decision to not run the advertisements and reassured that ”Branded Cities and Nasdaq oppose the demolition of Babri Masjid and will never allow any supremacist groups to run their advertisements”.

On Wednesday, Prime Minister Narendra Modi in a historic event, performed the ‘bhoomi poojan’ and laid the foundation stone laying ceremony for Ram Temple in Ayodhya.