Bareilly: Well, get ready to hum Jhumka ‘mila re’ Bareilly ke bazaar mein, as the town has finally got its much-awaited ‘jhumka’! On Saturday, Union Minister and local MP Santosh Gangwar unveiled a 14-feet high replica of the ‘jhumka’ at the zero point on national highway 24. Also Read - 'Jhumka Mila Re': After 53 Years, Bareilly to Finally Get its 'Jhumka' Structure Installed

Inaugurating the jhumka, Union Minister Santosh Gangwar said: “The collaborative effort made by the authority, various organisations and local residents in setting up of the ambitious jhumka in Bareilly is commendable. It looks beautiful and unique. Visitors will finally be able to associate the landmark jhumka in Bareilly with the evergreen song.” Also Read - OMG! Bareilly Bazaar to get massive statue of Sadhna's 'Jhumka' as a landmark to attract tourists!



The jhumka that weighs over 200 kilograms is embedded with colourful stones and decorated by the city’s famous ‘zari’ embroidery. The project has cost the BDA around Rs 18 lakh, Rs 8 lakh for the jhumka and Rs 10 lakh for the beautification of the landscape surrounding the main structure.



Well, though there is no connection between the city and the piece of jewellery, Bareilly’s jhumka became a national obsession with Sadhana’s song. The popular song still continues to be remembered even 54 years later, so much so that tourists even today come to the town to look for the jhumka.

“We have people coming and asking for jhumkas and we do not have the heart to tell them there jhumkas in Bareilly are no different from those sold elsewhere. We always keep jhumkas in different designs because we do not want to disappoint our customers,” said P. K. Agarwal, a local jeweller.

Owing to the popularity, the Bareilly Development Authority had conceived the project of installing a jhumka as an attraction for the tourists visiting the city.