Selena Gomez is looking fit and sexy in her latest campaign for an international sneaker brand Puma for new sneakers called ‘Defy’.Also Read - BCCI Expresses Grief at Demise of Coach Tarak Sinha
In a statement, she said, “To defy is to be brave.” She is can be seen posing sexily leaning against a pillar in white retro sneakers that has black detailing, neon yellow sports bra and grey sheer athleisure tights. Also Read - WFI Sacks Wrestler Deepak Punia's Coach Murad Gaidarov After He Assaults Referee in Tokyo
Also, read: Justin Bieber not ‘committed’ to Selena Gomez Also Read - Rahul Dravid Will Be the Coach in Sri Lanka, Says BCCI President Sourav Ganguly
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The new sneaker ‘Defy’ comes after she released her first sneaker as part of the collaboration called ‘Phenom Lux’ in all white for $110.
Since the sneaker vertical is very hot right now all sports companies and luxury companies are trying to cash in on the trend. Kylie Jenner has also partnered with Puma before. Celebrities like Bella Hadid, Gigi Hadid, Karlie Kloss and Kanye West amongst others have also lent their faces to sneaker brands.
Selena Gomez has the highest number of people following her on Instagram and she has collaborated with other reputable brands like Guess, Coach and Gucci.