Lose weight, earn cash: THIS company offers Rs 12300000 to employees who lose weight! Its based in…, name is…

Shenzhen-based camera maker Insta360, which makes the popular Insta360 range of digital cameras, grabbed global headlines for its annual 'Million Yuan Weight Loss Challenge' which encourages employees to lose weight by adopting a healthy lifestyle.

Published date india.com Published: September 7, 2025 12:05 AM IST
Lose weight, earn cash: THIS company offers Rs 12300000 to employees who lose weight! Its based in..., name is...
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Million Yuan Weight Loss Challenge: Obesity has become global concern in the modern age, reaching epidemic levels in some developed and developing countries, and causing severe health issues like heart diseases among their populace. However, a Chinese camera company has introduced a novel method to encourage its employees to stay fit, offering a total bonus package of 10 lakh yuan (about Rs 1.23 crore) to workers who lose weight under the program.

What is ‘Million Yuan Weight Loss Challenge’?

According to media reports, Shenzhen-based camera maker Arashi Vision Inc, which operates as Insta360 outside China, has incentivized employees’ fitness by offering them a cash bonus. One employee earned a 20,000 yuan (around Rs 2.46 lakh) bonus for losing over 20 kg in 90 days, they said.

Insta360, which makes the popular Insta360 range of digital cameras, grabbed global headlines for its annual ‘Million Yuan Weight Loss Challenge’, which is aimed to encourage employees to lose weight by adopting a healthy lifestyle, including daily exercise and a balanced diet.

Who won this year’s challenge?

According to to the company, all of its employees are eligible for the offer, and each employee will be given a cash prize of 500 yuan (Rs 6,000), for every 0.5 kg of weight they lose. In the latest challenge, Ji Yaqi, a female employee, was crowned the “Weight Loss Champion” and won a cash prize of 20,000 yuan after she managed to lose about 20 kg within three months.

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“I believe this is the best time in my life to be the best version of myself. It’s not just about beauty – it’s about health,” Ji Yaqi said on winning the prize, revealing how she achieved her weight-loss goal by living a disciplined lifestyle, consumed a balanced diet, and following 1.5 hour daily workout regimen.

Since 2022, Insta360 has held seven rounds of its now-famous weight-loss challenge, handing out a total of 2 million yuan (about Rs 2.46 crore) in cash prizes to employees who took the challenge. As per the company, 99 employees participated in last year’s challenge and collectively lost a total of 950 kg, earning a combined 1 million yuan in cash bonus.

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