Netflix Breaks Tradition of Staying Mum on Viewership, Reveals Bird Box is Setting Record With Over 45 Million Account Views

The compelling new thriller is now streaming on Netflix.

Not one to reveal metrics when it comes to its viewership for shows and original movies, Netflix has made an exception by announcing on social media that its latest psychological horror film, Bird Box, had set a viewership record for the streaming service with 45,037,125 accounts having already watched the movie in just the first week of its release. The streaming service on Friday called it the “best first 7 days ever for a Netflix film,” in their tweet.

Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR

— Netflix Film (@NetflixFilm) December 28, 2018

The psychological thriller, led by Academy Award winner Sandra Bullock, revolves around a mysterious force that decimates the world’s population with only one thing being certain which is – if you see it, you take your life! Facing the unknown, the protagonist finds love, hope and a new beginning but she must flee with her two children down a treacherous river to the only sanctuary left for them. The catch is that to survive, they’ll have to undertake the perilous two-day journey blindfolded.

The movie is helmed by Academy Award winner Susanne Bier featuring a star cast including Trevante Rhodes, with Sarah Paulson and John Malkovich. The compelling new thriller is now streaming on Netflix.